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The packaging pairs clean lined seals with rich wood textures.
Risata
December–January 2021
Problem
My husband gets teased a lot for drinking pink mascato—mostly by me. The rosy bottles with flourished script means he’s asking me to pick it up at the grocery store so he won’t be seen with it. It became an opportunity for me to tell a new story.
Solution
Ditching the script and curvy bottle, I rebranded a winery to reach a new demographic. To me, this is the power of design, to widen the breadth of engagement to reach new people with a story that just might delight and inspire them to take confidence in who they really are.
Risata
December–January 2021
Problem
My husband gets teased a lot for drinking pink mascato—mostly by me. The rosy bottles with flourished script means he’s asking me to pick it up at the grocery store so he won’t be seen with it. It became an opportunity for me to tell a new story.
Solution
Ditching the script and curvy bottle, I rebranded a winery to reach a new demographic. To me, this is the power of design, to widen the breadth of engagement to reach new people with a story that just might delight and inspire them to take confidence in who they really are.
Each seal has a few different versions so the label can evolve from bottle to bottle.
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